Dipp research

Amazon Canada price reports.

Monthly evidence about how Amazon.ca prices actually moved—not advertised discounts, recorded prices.

September 2026

Discount Authenticity by Category

The reference-price study broken down by category. Kitchen and electronics carried the most overstated discounts; office and home the fewest, of the categories with enough tracked products to measure.

September 2026

Reference Price vs. Recorded Price

A brand’s own reference price overstated the discount roughly five times as often as it understated it. Computed from live comparison logic, not a separate analysis.

August 2026

Amazon Canada Price Index

194,765 price checks across 4,377 products. Which categories finished lower, higher, or unchanged?